What Is CTR In Digital Marketing?

The CTR (Click Through Rate), we can define it as a method or tool designed exclusively to know and analyze the results of our campaigns in digital marketing, this because it is a way to measure in a percentage way The clicks that a certain link can receive when it is shown on the screen, and thus determine the impact or scope that said campaign obtained on the network.

When we talk about digital marketing we cannot miss a topic as relevant as CTR and although this term can often be confused with the control key on our computer keyboard, its meaning is not in the slightest proximity to this belief.

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CTR And Its Relevance In Digital Marketing

The CTR plays a fundamental role in digital marketing, also known as online marketing since one of the objectives pursued by marketing is an effective promotion of products and services, with which they can attract the client to obtain optimal results in their bells.

In the search for these results, having a tool that helps you assess the impact that the campaign of the given product or service is causing is the key to having the desired results, and that is where CTR responds effectively by providing the necessary data to Definitively know if our campaign is being successful or if we really need to change the method used and improve it.

How Does CTR Influence Our SEO Positioning?

Before explaining how the CTR influences SEO positioning, it is important to clarify that it is not only used for this purpose since as we said before, the CTR is responsible for calculating the clicks that our link obtained before a certain number of times shown on the screen. This analysis should serve us for any image, link, etc.

Now the relevant thing about CTR in SEO positioning first is the possibility of knowing how optimized your content can be. For example, if your position in relation to other pages on Google is in 1st place and your CTR does not exceed 11%, it indicates that your content is not the best optimized and alarms you to improve it, while if you are beyond the 20th place in the Google SERPs with this percentage is a good result and will improve your ranking.

Of course, the higher your CTR, the greater the probability of obtaining a better place in the Google SERP. In short, the CTR in SEO serves to know your progress in google, from the SERPs to the first and longed for the position.

This is because the pages with the highest number of clicks on their links get the top positions in the search engine, does it make any sense? Of course, no one will leave the most viewed and searched for in the last place where no one can see or find it and this is what makes the perfect combination of CTR and optimized content interesting.

Now the relevant thing about CTR in SEO positioning first is the possibility of knowing how optimized your content can be. For example, if your position in relation to other pages on Google is in 1st place and your CTR does not exceed 11%, it indicates that your content is not the best optimized and alarms you to improve it, while if you are beyond the 20th place in the Google serps with this percentage is a good result and will improve your ranking.

Of course, the higher your CTR, the greater the probability of obtaining a better place in the Google serp. In short, the CTR in SEO serves to know your progress in google, from the serps to the first and longed for position.

Formula To Obtain The CTR

Although the described seems an unattainable topic perhaps due to the newness of the term, the formula to calculate the CTR is as simple as dividing the number of clicks resulting from our link, between the times it has been seen by users, multiplied by 100.

Now that you know what the CTR is, its formula, and the importance it has in SEO positioning, you can assess the real importance that it has and the reasons why it is one of the most important metrics and that must be constantly monitored.